Removing plastics from laundry product packaging
Unilever is looking to Improve Environmental Sustainability by giving our customers the ability to purchase environmentally sustainable, plastic-free laundry products.
Unilever has a global goal of reducing/removing the use of plastics across their product portfolio. The company’s mantra and framework is: Less plastic. Better plastic. No plastic.
They are looking to discover new or existing products and/or material solutions that could replace current packaging for their laundry detergent capsule range of products.
Laundry detergent capsules are a concentrated liquid detergent enclosed in a water-soluble film. The water-soluble film should not be exposed to moisture while in the packaging in order to maintain the product quality and safety.
Solutions could include
Plastic-free, environmentally sustainable packaging products used to store laundry detergents which contains enzymes
Plastic-free packaging closures that are child impeding and are effective through the lifetime of the pack
Packaging solutions that offer a unique or new customer experience whilst complying with the mandatory requirements of the brief